4 posts
Digital Marketing
Year-end thoughts on where digital marketing is heading in 2015. Mobile, paid social, secure sites, and less certainty than most.
17 Dec 2014
My end-of-year thoughts on where digital marketing goes in 2014, centred on personalisation, mobile, and the slow death of treating every visitor the same.
16 Dec 2013
Year-end predictions from someone who got last year's wrong. Why 2013 could be when smarter teams stop bolting mobile on and design for it first instead.
13 Dec 2012
My prediction for 2012: the line between social and search keeps blurring, and social signals start shaping rankings in ways we can't ignore.
14 Dec 2011
